Monday, October 22 2012

The afternoon is split into Pre-Launch and Post-Launch discussion rooms.

9:00am - 9:45am
Breakfast & Registration
 

9:30 - 9:45am
Opening Remark
  • Cass Phillipps, Executive Producer
  • Diane Loviglio, Producer

9:45 - 10:15am
BREAKDOWNS & BREAKTHROUGHS: Success | Failure | Emotions
  • Chip Conley, Joie De Vivre Hotels
10:15 - 10:45am
The Case Against Someday
  • Suneel Gupta, Groupon
10:45 - 11:15am
COFFEE BREAK

11:15 - 12:00pm
Aim For Small Failures
  • HOST: Cathy Brooks, Other Than That
  • Gina Bianchini, MightyBell / Andreessen Horowitz
12:00 - 12:30pm
The History of Failing to Learn from Failure
  • Scott Berkun, Author
12:30 - 1:15pm
Failure and Its Role in the Lean Startup
  • Christina Farr, VentureBeat
  • Eric Ries, Author
1:15 - 2:45pm
LUNCH BREAK
  • Round Table Discussions Here
    • 2:45 - 3:15pm
    Pianos, Battleships, and Sneakers: Stories about Design and Failure.
    • Braden Kowitz
    Rapid Experimentation: Pushing the Boundaries of Innovation
    • Bennett Blank, Intuit
    3:15 - 3:45pm
    How NOT to Manage Your Product
    • Mike Arsenault, Grasshopper
    My Five Biggest Failures as a Startup CEO
    • Erin McKean, Wordnik
    3:45 - 4:15pm
    Social Proof is Not "Proof"
    • Michael Wolfe, Pipewise
    5 People I Should Have Fired Sooner
    • Cindy Alvarez, Yammer
    4:15 - 4:45pm
    COFFEE BREAK
    4:45 - 5:15pm
    Startup Marketing: You Can't Just Build It
    • Sean Ellis, Qualaroo
    • Danielle Morrill, Refer.ly
    Post-Acquisition Culture: I love you for you...with just a few changes.
    • Rahul Sood, Bing Fund
    5:15 - 5:45pm
    I'm Making It Up As I Go Along. Trust Me.
    • Ben Huh, Cheezburger Network
    5:45 - 7:30pm
    Closing Remarks and Happy Hour